What to Expect in the Rental Market 2025 - 2026

How to Choose the Right Property Manager in Santa Rosa & Escambia County Owning rental property can be rewarding—but only if the right systems are in place. And for most landlords, the biggest system of all is your property manager. Whether you’re a first-time landlord or an experienced investor, choosing the right property management company can mean the difference between peace of mind and constant frustration. Here’s what you should look for—and how Clover Property Management compares. 1. Local Knowledge of the Rental Market A great property manager doesn’t just understand rentals—they understand your market. Ask: • Do they manage homes in your exact zip code or neighborhood? • Can they explain current rent trends in Pace vs. Pensacola vs. Milton? • Do they know local tenant expectations, HOA quirks, or school zone premiums? At Clover, we manage hundreds of homes across Santa Rosa and Escambia counties , and we use that hyper-local experience to get results faster. 2. Transparent Pricing Without Hidden Fees Too many companies advertise a low rate—then charge extra for everything else. Ask: • Is pricing flat, percentage-based, or a mix? • What’s included in leasing, renewals, inspections, and maintenance coordination? • Are there startup or cancellation fees? Clover offers clear, competitive plans with easy to understand pricing. 3. Strong Tenant Screening Standards Your manager should protect your property by placing qualified, respectful tenants—not just the first person who applies. Ask: • Do they verify income and employment? • Run full background and eviction checks? • Require past landlord references? We do all of the above—and we screen thoroughly before presenting applicants to owners for approval. 4. Proactive Maintenance and Inspections Maintenance shouldn’t be a surprise—or a scramble. Ask: • How often do they inspect the property? • Do they document condition with photos? • Do they have preferred vendors or use in-house maintenance? Clover performs biannual inspections , coordinates repairs with our Priority 1 Home Services team , and communicates clearly with both tenants and owners. 5. Communication and Responsiveness When issues arise, you need answers—fast. Ask: • How do owners contact the management team? • Are there dedicated team members for leasing, maintenance, and billing? • Do they offer an online portal with real-time updates? Our team is local, available, and experienced —and our online portal puts property info, payments, and reports at your fingertips 24/7. 6. Reputation, Reviews, and Referrals Ask around. A strong company should have: • Positive reviews from both tenants and owners • A clear track record of trust and performance • Willingness to provide references if needed Clover is proud to be highly rated across Google, Facebook, and local platforms—and most of our business comes from referrals. Ready to Make the Switch? Let’s Talk If you’re unsure about your current manager—or just want to explore a smarter option—we’re here to help. 📲 Visit www.CloverPM.com or call 850-994-1542 for a free consultation. We’ll show you how property management should work.

What Is My Rental Property Worth in Today’s Market? Whether you're already a landlord or just thinking about renting out your home, one of the most important questions you can ask is: “What is my rental property really worth in today’s market?” In Santa Rosa and Escambia counties , rental demand remains strong—but pricing is changing month to month based on interest rates, supply, and local economic factors. And getting it wrong—on either side—can cost you. Here’s how to find out what your property could earn, and how to make the most of it. Why Rental Pricing Matters So Much Pricing too high means: • Longer vacancies • Higher turnover • Attracting short-term or desperate renters Pricing too low means: • Lost monthly income • Poor tenant screening pool • Undervaluing your investment The goal isn’t just to “fill it fast.” The goal is to maximize long-term ROI by balancing rent price with tenant quality and lease longevity. How We Determine Your Property’s Rental Value At Clover, we use a blend of local data and real-world market insight to give you a true, up-to-date rental valuation. Here's what we look at: ☑️ Comparable Rentals in Your Neighborhood We analyze similar properties recently rented in your zip code—same bed/bath count, square footage, upgrades, and style. ☑️ Current Demand in Your Submarket Are more renters searching in Gulf Breeze than Milton right now? Is Pace seeing an uptick in 3-bed demand? We know—because we’re leasing daily. ☑️ Your Property’s Unique Features From upgraded kitchens to fenced yards, pools, and school zones—these details impact what a renter will pay (and how long they’ll stay). ☑️ Seasonal Pricing Trends Rent values shift with the season—especially in military-heavy markets. We help you time renewals and listings for top-dollar outcomes. How Often Should You Reassess Rental Value? Even long-term landlords should reassess rental value at least once per year —especially before: • Renewing a lease • Re-listing after a vacancy • Making property upgrades or improvements • Changing property managers We include rental reassessments automatically for all Clover-managed properties. Maximizing Value Beyond the Rent Price Your rental income is more than just the monthly check. We help increase value by: • Reducing turnover through tenant satisfaction • Preventing costly damage via twice-yearly inspections • Managing renewals with proactive outreach • Avoiding legal issues with lease compliance and documentation It’s not just what your property is worth today—it’s what it’s worth month after month, with less stress and fewer surprises. Want to Know What Your Home Could Earn? Let’s Run the Numbers. If you’re unsure what to charge—or whether your property is underperforming—we’re here to help. Our free rental analysis includes: • A full pricing breakdown • Local rental comp report • Custom recommendations to boost income and retention 📲 Call 850-994-1542 or visit www.CloverPM.com to request your free rental evaluation today. Your property. Our expertise. The perfect partnership.