Before you raise your tenants rent, read this

Jason McGuire • September 15, 2025

What Florida Landlords Should Do Before Raising Rent

If you’re a landlord in Northwest Florida, you’ve probably noticed rising property values and higher demand for rentals in places like Pensacola, Milton, and Pace. Naturally, you may be thinking: Is it time to raise the rent?

Before you make the move, it’s important to know the right way to do it. Done incorrectly, you could end up losing a great tenant—or worse, facing legal trouble. Here’s a step-by-step guide to raising rent the right way in Florida.


Step 1: Review the Lease Agreement

Check your tenant’s current lease:
• Is it a fixed-term lease (12 months)?
• Or a month-to-month lease?


In Florida, you cannot raise rent mid-lease unless your agreement specifically allows it. For fixed-term leases, you’ll need to wait until renewal. For month-to-month agreements, you can raise rent with proper notice.


Step 2: Give Proper Notice

Florida law doesn’t set a statewide rule for rent increase notice, but most landlords use 30 days’ written notice for month-to-month leases.

• Always provide written notice (not just verbal).
• Deliver it by mail, email (if allowed), or posting at the property.
• Clearly state the new rental amount and when it takes effect.


If your tenant has been reliable, consider offering renewal incentives (like minor upgrades or a small grace period) to keep them happy while adjusting the rent.


Step 3: Research the Local Market

Before setting a number, make sure your rent is competitive in your area. Look at:
• Similar homes in your neighborhood (size, condition, amenities)
• Market trends in Pensacola, Milton, and Pace
• Proximity to schools, shopping, and military bases


Raising rent too high could cause tenant turnover—which costs you more in vacancy and turnover expenses.


Step 4: Communicate Clearly and Professionally

How you deliver the message matters:
• Be direct, respectful, and clear.
• Highlight property improvements or market reasons for the increase.
• Emphasize your goal of keeping a good relationship.


Tenants are far more likely to accept an increase if they understand it’s fair and market-driven.


Step 5: Document Everything

Always keep records of:
• The notice you sent (keep a copy)
• Market research or comps you used
• Any updates or improvements made to the property


This protects you in case of disputes and helps you justify increases in the future.


How Clover Property Management Handles Rent Increases

At Clover, we take the guesswork and stress out of raising rent.

🍀 Detailed market analysis before each lease renewal
🍀 Legally compliant notices delivered on time
🍀 Professional communication with tenants to maintain relationships
🍀 Rent adjustments that balance owner profit and tenant retention


We make sure your property stays profitable and occupied.


Don’t Risk Losing Good Tenants Over a Rent Increase

Raising rent is necessary to keep up with the market, but it has to be done carefully. Clover Property Management ensures you stay competitive, compliant, and profitable—without losing great tenants.

📲 Visit www.CloverPM.com or call 850-994-1542 for a free rental analysis.

We protect your income while keeping your tenants happy.

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