The State of the Rental Market – Fall 2025 Santa Rosa & Escambia Counties If you own rental property in Northwest Florida, you’ve likely noticed things feel different this year. Homes are taking longer to rent, price growth has slowed, and tenants have more choices than they did just a year or two ago. That’s not bad news — it’s just the natural cooling of a market that was red-hot for years. For landlords in Santa Rosa and Escambia Counties, the fall 2025 rental landscape is stable, competitive, and increasingly data-driven. Here’s what’s happening — and what it means for you. Rents Are Holding Steady After several years of double-digit increases, rent growth has finally leveled off. Across both counties, most homes are renting for about the same or slightly more than they did last fall. Average rent in Santa Rosa County : about $2,000 per month Average rent in Escambia County : around $1,650–$1,700 per month Year-over-year growth: roughly 1–2% in most areas That small bump means landlords are keeping pace with inflation, but big rent hikes are a thing of the past. The market has reached a healthy balance between affordability and owner returns. Homes Are Taking Longer to Rent The days of getting ten applications the first weekend are gone. Most properties now spend two to four weeks on the market before securing a tenant — longer if they’re priced above average or need updates. Several factors are driving this: More supply: new apartments and converted homes entering the market Seasonal slowdown: fall always brings fewer moves than summer Pickier renters: tenants can compare more options than before That doesn’t mean demand is weak — it’s just more deliberate. The right tenants are still out there, but they’re shopping carefully. The Market Is Splitting by Location Location has become the defining factor in 2025. Coastal towns like Navarre and Gulf Breeze still command premium rents, often above $2,300 per month , but homes can sit longer as they wait for the right tenant. Suburban hubs like Pace and Milton are steady performers, with strong family demand and average rents between $1,800–$2,000 . Inland or rural areas have lower rents but also less turnover — many tenants stay long-term for space and affordability. The key takeaway: understanding your submarket matters more than ever. What This Means for Landlords If you’re managing a property in today’s market, strategy is everything. Price precisely. Overpricing is the fastest way to lose a month of rent. Show well. Updated, clean, pet-friendly homes still rent fastest. Plan for short vacancies. Even a great property may take 2–3 weeks to fill. Be proactive. Start marketing early, and respond quickly to inquiries. Clover’s data shows that landlords who price within 2% of current market value are renting nearly twice as fast as those who list above it. How Clover Helps You Stay Ahead 🍀 Market-based pricing backed by local data 🍀 Professional marketing that reduces vacancy time 🍀 Tenant screening to protect your property 🍀 Maintenance coordination that keeps homes in top shape Our team watches the market daily — not quarterly — so your investment stays competitive and profitable. Ready to See How Your Property Compares? Clover Property Management offers free rental market evaluations to help homeowners stay in step with today’s trends. 📲 Visit www.CloverPM.com or call 850-994-1542 to request your rental analysis. Your property deserves more than guesswork — it deserves strategy.