The State of the Rental Market – Fall 2025 (Pace & Milton)

If Pensacola is the heart of Northwest Florida’s rental market, Milton and Pace are its steady, reliable backbone. These two Santa Rosa County communities have grown rapidly over the past decade — attracting families, military personnel, and long-term residents who want more space, newer homes, and strong schools.

And while other areas are seeing rent softening and longer vacancies, Milton and Pace continue to perform remarkably well in 2025.

Steady Demand, Solid Returns

Rents in Milton and Pace haven’t changed much this year — and that’s a good thing. Stability in a shifting market means properties here are holding their value.

• Average rent: around $1,900–$2,000 per month
• Typical 3-bedroom home: $1,850–$2,200
• Average days on market: about 2–3 weeks, faster than coastal or downtown Pensacola

Unlike the beachside markets that can fluctuate with tourism or seasonal jobs, these communities are anchored by long-term tenants — families, professionals, and military households from NAS Whiting Field and NAS Pensacola.

That consistency keeps the market balanced and dependable for landlords.

Milton: Affordable and In-Demand

Milton continues to see strong growth thanks to its affordability and access to major employers.

• Average rent: just over $1,900, up roughly 6% year-over-year
• Homes in good condition rent within 2–3 weeks on average
• Many tenants renew for multiple years, reducing turnover costs

For landlords, Milton’s strength lies in affordability plus stability. It attracts renters who value long-term housing rather than short-term leases — ideal for maintaining consistent cash flow.

Pace: Family-Friendly and Fast-Moving

Pace remains one of Santa Rosa County’s hottest rental submarkets.

• Average rent: around $1,950–$2,100
• Vacancy rate: low, typically under 6%
• Homes with fenced yards, garages, and modern finishes rent first

Good school districts and proximity to shopping, healthcare, and bases make Pace highly desirable for families relocating from out of state. Three- and four-bedroom single-family homes are in especially high demand, with most renting in under three weeks when priced right.

What’s Working in Milton & Pace

Landlords who are succeeding in this market have a few things in common:

1. Competitive pricing. Staying within 2–3% of current market value helps properties rent quickly.
2. Well-maintained homes. Fresh paint, updated flooring, and pet-friendly policies make a noticeable difference.
3. Proactive renewals. Tenants here often stay multiple years — but they still appreciate communication and small improvements at renewal time.

Even as other areas cool, these towns continue to offer steady income with low vacancy risk.

How Clover Supports Local Owners

 🍀 Local pricing expertise based on real-time rental data
🍀 Aggressive marketing to reduce vacancy periods
🍀 Fast response maintenance that keeps tenants happy
🍀 Lease renewals and rent adjustments handled strategically

Clover’s team manages dozens of homes throughout Milton and Pace — giving us daily insight into what’s moving, what’s sitting, and why.

A Market Built on Consistency

Milton and Pace aren’t flashy, but that’s exactly why landlords love them. Homes here deliver predictable returns, loyal tenants, and fewer surprises.

If you’re ready to make sure your property is priced right and performing at its best, Clover Property Management can help.

📲 Visit www.CloverPM.com or call 850-994-1542 for a free rental property analysis.

We’ll show you how to keep your investment steady — even as the broader market shifts.